Personal Shopper Advice:

PERSONAL SHOPPER

A personal shopper assists customers with a level of individualised attention and service beyond what a retail associate would offer. A shopper can help a customer pull together an entire season’s wardrobe based on his or her needs, budget or style, or find just the right gift based on a client’s suggestions. Personal shoppers usually work in upscale department or speciality stores; some work on commission, while others are salaried. A personal shopper tends to cater to executive-type clientelle who not only just not have time to shop, but want to leave the choosing of the items to someone with more experience and/or better taste. Personal shoppers could specialise in shopping for gifts or clothing, or food, furniture, jewellery, toys, or anything else a client wants. Personal shopping has also expanded into the online world.

Almost everyone can benefit from using a personal shopper. There is no substitute for the level of service they provide. Even if your budget won’t allow you to build a complete wardrobe this way (although it is much less expensive than you think), you can probably afford to work with a personal shopper to select one or two good, basic outfits. Then you can begin to build around them on your own. It will give you a whole new perspective on shopping for clothes, and will certainly boost your fashion confidence—and that, after all, is the foundation of dressing well.


Some of the types of shopping done by personal shoppers:

Working as a personal shopper for a boutique, department store, or shopping centre
Being hired by busy executives to buy gifts for their employees or family
Preparing gift bags for special events such as awards shows and conferences
Taking care of shopping for busy families
Shopping for designer clothing, home furnishings, and other items for wealthy people
Finding the perfect gifts for companies to give to their important clients
Buying groceries and other items for senior citizens and other people who find it difficult to get around
Buying Christmas presents
Selecting gifts for other special occasions such as:
Anniversaries
New baby
Birthdays
Get well
Graduations
Retirements
Valentine's Day
Weddings


Style and Fashion Advice for Women

"Simplicity is a fashion statement every woman today can make no matter what her personal style has been in the past. Understated. Elegant. Chic. Classy. Stunning. Once you learn that “Fashion can be bought, but style must be possessed, your entire outlook on life – including fashion – is transformed.” Edna Woolman Chase.

There was a time when what to wear and what to do with your hair and makeup was a fairly simple matter. You simply had to follow the dictates of fashion. Whatever was "in" was pretty much what everyone wore and did. With luck, the current fashions were enhancing to you; if not, you didn't have much choice but to wait for next season--and hope. We certainly don't want to return to the days of fashion victims and slavishly following arbitrary fashion rules, but some guidelines and feedback would certainly be helpful. Trial and error can be frustrating--not to mention expensive. There are just so many options.

There is no shortage of fashion magazines and other resources to provide you with information about the fashion industry, but a great deal of it is technical shop talk that isn't of much practical value. The rest seems so heavily geared toward rich and famous adolescent supermodels that many grown women throw up their hands and ask, "what about me?"

An Image Consultancy or Personal Branding session will influence every choice you make. From the colour and shape of your shoes to the choice of your pen and even your handwriting - other people will make assumptions about you. The results will help you be more certain that you are creating the right impressions about yourself. Negative signals at the outset of a new relationship can be hard to rectify - and mostly one never gets the chance. You should never have to tell anyone that you are: approachable, intelligent, successful or creative. Whatever your brand values are, you should simply look it.
 

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